The music industry is the midst of an evolution. Technology has initiated a paradigm shift where sales are not the barometer in which an artist’s impact on the marketplace can be judged. There is a perception amongst the population that the music business is falling apart. When in actuality, the music business is not falling apart, but the sale of compact discs in retail outlets is on verge of extinction. The world is still consuming a voluminous amount of music on a daily basis; in fact more since a significant amount of it is available for free. Music continues to be the soundtrack to the lives of the human race whether its hip-hop, gospel, r&b, rock, jazz, dance, or alternative. So the question becomes how does the music business complete its evolution?
Good Question!
The answer lies in synergy: Combine the current social workflow of the Internet with the current business model of television (and Google).
What is measurable is the number of visits that an artist obtains on their website, MySpace, YouTube, or any other social networking website. A properly developed marketing strategy executed with precision can maximize these visits to create sponsorship and advertising opportunities for strategic partnerships. These strategic partnerships start on the local level with radio, the local clothing and shoe stores, or other specialty stores, and work their way up through the regional and national levels. This process ensures consistent revenue streams that can stabilize the operations of both the artist and the record company. But this process has a critical dependency…Content development and ownership!
What must be understood is that in order to build effective music careers, one must foster the relationship between the artist and their respective fanbase. Hit records are good for MP3 and ringtone sales and those things are important, especially the content that is delivered to the cellular phone. But long-term revenues come from the development of a catalog that can sell for generations. This only comes through artist development and the nurturing of an artist and their relationship with their fanbase. The connection has to be made or else very little holds.
Now a preface is rarely included as part of a business plan, but we felt that it was important to detail the challenges that the music business currently faces and how Gameofficial.com is positioned to answer those challenges. Simply put, “What separates Gameofficial.com from every other record label, production company, and entertainment company in the world?”
Gameofficial.com understands how to develop technology and hit records!
Why is that important? This is important because most entertainment companies only have an understanding of music and have little idea about the technology that drives the music. Conversely, most technology companies can develop, leverage, and implement technology, but do not understand what it takes to develop an artist, make a hit record, and introduce the product to the marketplace! So this positions Gameofficial.com uniquely in the marketplace to fulfill a need to introduce quality music that leverages the music for the benefit of all involved. Technology is continuously evolving, so this window is limited, so the time to act is now. So with that being said…
Welcome to Gameofficial.com and
Welcome To The Future!
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